For a law firm, the website and tender documents are often the first contact a client has with the practice. Inconsistent or dated headshots undercut the credibility everything else is built on.
Treat consistency as non-negotiable
A firm's people page should look like one firm. When partners and associates are photographed in different styles, lighting and backgrounds, the page reads as disorganised. A single coordinated headshot day fixes this.
Plan partner portraits separately
Partners and senior counsel often need a more considered executive portrait for bios, directories and press. It is worth scheduling these alongside the firm-wide headshot day so the whole set still matches.
Have a plan for new starters
Firms hire continuously. Agree a repeatable setup so every new lawyer can be photographed in the same style and added to the website without an awkward mismatch.
Run it on-site
Billable time is valuable. An on-site headshot day with a mobile studio means lawyers step away from their desk for around ten minutes rather than losing half a day.
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